Sway returns in style with his brilliant new single âLevel Upâ on 2nd April through 3 Beat Records. The track was Zane Loweâs Hottest Record In The World yesterday as well as getting the seal of approval from MistaJam.
http://www.youtube.com/watch?v=sC3Yeog_uE0
Never one to conform to the norm, Sway constantly looks for ways to stand out from the crowd and he will have heads and ears turning with his latest offering. Combining Flux Pavilionâs speaker-oscillating dubstep production with Swayâs signature lyrical word-play and newcomer Kelsey McHughâs soulful vocals on the hook, âLevel Upâ brings a unique sonic to the table.
âThe song is about winning, elevation, going from one stage in your life to a better one,â explains Sway. âI wanted to the capture that moment and that feeling we get when we feel like we've achieved something that will change your life.â
The collaboration with Flux Pavillion came about when Sway was introduced to the producerâs music by 1Xtraâs Semtex. Making contact with the producer via Facebook, Sway discovered Flux was a fan and within weeks the pair were working in the studio together.
Sway ended 2011on a high. His single âStill Speedinâ became his biggest hit to date charting in the top 20 in the middle of the Christmas chart battles. It was an incredible achievement for Sway. âStill Speedinâ also became Swayâs biggest radio record to date making playlists across the country.
The anthemic nature of the single made it a favourite for soundbeds on TV shows from Soccer AM to the Grand Prix and even BBC Oneâs light entertainment show, Winter Wipeout. âItâs taken a while to get this overall acclaim but it just goes to show that persistence is always the way forward,â says Sway.
Sway is currently putting the finishing touches to his album âDeliverance.â It will be released later this year and comes 6 years since his debut, the Mercury Music Prize nominated âThis Is My Demo.â
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